Safeguarding Patient Health Data with AI Solutions w/ AllClear ID CEO Bo Holland

Theoretically, having a full view of a patient’s medical records could lead to more personalized treatment, stronger data security, and new research breakthroughs.

But in practice? That’s a tall order.

Could AI be the solution?

In this episode of HealthBiz Briefs, Bo Holland, Founder and CEO of All Clear ID, talks about the risks patients face with medical record security and the critical task of helping patients easily navigate and control their health data.

This episode is brought to you by BetterHelp. Give online therapy a try at https://betterhelp.com/caretalk and get on your way to being your best self.

As a BetterHelp affiliate, we may receive compensation from BetterHelp if you purchase products or services through the links provided.

🎙️⚕️ABOUT CARETALK
CareTalk is a weekly podcast that provides an incisive, no B.S. view of the US healthcare industry. Join co-hosts John Driscoll (President U.S. Healthcare and EVP, Walgreens Boots Alliance) and David Williams (President, Health Business Group) as they debate the latest in US healthcare news, business and policy.

🎙️⚕️ABOUT BO HOLLAND
Bo Holland is a strategic leader with over 30 years of experience in building successful software companies, including two that went public and one acquired by Bank of America. In 2004, he founded AllClear ID to address customer identity issues, ultimately making it a leader in identity protection following data breaches for major clients like Anthem Blue Cross, Home Depot, and Sony. Recently, Holland has spearheaded the development of AllClear Health ID, a reusable mobile identity solution for healthcare. His previous roles include developing application servers at Citrix, database systems at Pervasive Software, and purchasing card systems at Works.

🎙️⚕️ABOUT ALLCLEAR ID
AllClear ID Health, Inc. is transforming patient identity management with mobile, patient-centric IDs that work seamlessly across various electronic health records (EHRs) and care delivery channels. This innovative solution addresses the costly issue of patient misidentification, which impacts the healthcare industry by $6-9 billion annually while enhancing digital health with strong security measures. Their flagship product, AllClear Health ID, ensures accurate patient record matching during registration using mobile devices and direct EHR integrations, all while adhering to stringent privacy standards like NIST Level 2 assurance, HIPAA, and CCPA.

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Transcript

0:00

It's theoretically possible to assemble and interpret all of a patient's medical records for treatment and research, but in practice, it's nearly impossible. How can AI interoperability and a patient centric approach change that reality? Masks are visible to everyone in October, but many of us have an invisible mask that we wear all year long, at work, in social interactions, basically everywhere. But therapy can help you rediscover your true self so you no longer feel the need to hide behind a mask of any kind. Masks are fun for Halloween, but we really shouldn't have to keep our emotions buried. That's where BetterHelp steps in. BetterHelp provides online therapy tailored to your life, convenient, flexible, and made to fit your individual needs. With just a few questions, you'll be matched with a licensed therapist who aligns with your preferences. And if you ever feel the need for a change, switching therapists is easy and comes at no extra cost. So whether you're managing stress, dealing with anxiety, or simply seeking personal growth, BetterHelp connects you with a professional who can guide you on your path to self-discovery and healing. Let BetterHelp help you take off that mask. Visit betterhelp.com slash care talk to get 10 % off your first month. That's betterhelp, H-E-L-P dot com slash care talk. Welcome to Health Biz Briefs. I'm David Williams, President of Health Business Group here with Bo Holland, founder and CEO of All Clear ID. Bo is launching Health Bank One to give consumers access to all their medical records. Welcome, Bo. Thank you, David. Nice to be here. The first question is, why is identity protection so important in US health care? Well, there's two dimensions of it. One is if someone steals your identity and then goes and gets medical care in your name, which does absolutely happen. Now, your medical records have been contaminated with somebody else's information, someone else's blood type, someone else's history. And as you know, that history is what determines the care that you're going to get, the medications that you can take. And so it's a real problem. And so that needs to be resolved and cleaned up and there's a lot of medical identity theft. There is also just plain misidentification, which is not malicious, but you know, John Smith goes to the hospital. They get matched to the wrong John Smith and now the records are, you know, bent that way. And so being able to have a strong identity that solves those kinds of problems, both preventing the bad guy from using your information or the good guys from simply making a mistake like a record mismatch or a duplication is really key. So that's one side of it. The other side of it is we see this incredible rise in these ransomware attacks and health care, and these are destructive and they really have impact on patients. During the change health care breach earlier this year, people couldn't get their prescriptions refilled because the data wasn't available. Ascension had a massive outage. We live in Austin, Texas, and for weeks, the hospital system there was working off of paper and they didn't have access to the data. you know, makes you think, you're like, hey, maybe I should have a copy of this myself. And so if those big systems go down, at least I've got the data with me as a backup. And if I need to go to the pharmacy and get something refilled, I can at least show them the record. I can send it to them. If I need to get care, my records are always available. you know, as a resiliency system, as a backup system, when these attacks happen, you should have your own copy of the data. What is Health Bank One and why would anyone need it? So it is a bank that works for patients and it enables patients to basically exercise their new rights to have all of their data and actually control their medical information. So today that's not true, right? Our data lives all over the place at every doctor you've been to, every pharmacy, every lab, and you don't really have access to it. And so that is a real problem, the next place you need to go to get care. They always want to know your history. You fill out those forms again and again and again. They never seem to remember anything about you. And so what the bank does is it's a new entity that works for the patient and it does a couple of simple jobs. Collect all of your data in one safe place and keep it very secure with banking grade technology, not healthcare grade technology. And then number two, enable you to share that data with anyone worldwide. And so as a patient, we are free agents and we can share information freely, just like with our money, right? We can spend our money. Anywhere we want to, we can spend it wisely, poorly. We encourage you to do your best, but now you have that same power over your data. So it gives you a lot of options about where you're gonna go and get care. And then the third thing it does is actually helps you understand those records, understand your care, understand your conditions, what questions you should be asking the doctor. We built in an AI capability that will read in on your medical records and can answer any medical question for you. We're using GPT-4 there, which is the gold standard. And so it's a really empowering experience to get that lab test and instead of looking at it and going, huh, you know, that good, bad and different? I don't know. Is it worse than last time? I don't know. Being able to just ask a question in plain English. How am I doing? How is this better or worse than last time? What should I do? Same kind of questions you asked your doctor, but you only get 17 minutes with your doctor, you know, once in a while. Now you've got an app, the bank provides you that capability. And importantly, Privacy, everything is private. No data leaves the bank without your explicit consent. So you can have these chat conversations. You can take advantage of AI, can have your records, you know, in a safe and very private place. You mentioned AI is a key part of Health Bank One. How will that evolve if you look ahead maybe three years? What would be different? That's a great question. you know, hard to even imagine where this is going. You look at the last 24 months, how it has just, you know, gone by leaps and bounds. And this technology is remarkable. And one of the things people don't realize is that medicine has been publishing information forever. And so in terms of what CHAP GPT understands and knows, it is very deep in medicine and very knowledgeable. And Stanford has index where they show it's beating most medical students in terms of knowledge. It's better than most doctors in terms of knowledge and accuracy. And the bet is over the next two, three months, we're going to get another upgrade here. that will put it in the 99 % accuracy level. So whether that pans out exactly or not, the point is that it's good today, it's really good, and it's going to get a lot better. And so I think the standard of care is actually gonna flip. There's been skepticism of AI, totally get it. But if you use it, use it responsibly with the right training and boundaries. I think now if you're not using AI, if you're a doctor and you're not using AI, as a way to make sure you're up to date on the latest, that you're considering every alternative. When you see something new you haven't seen before, maybe the AI has. And so if you're not using that kind of a tool as a doctor, if you're not using that kind of tool as a patient, if you're still just Googling and web embedding, you are way behind the curve. So I think this is gonna be a tool that goes from, nobody even heard of it 24 months ago to now it's an absolute essential tool that you've gotta have. And it really does make a difference. particularly on the communication front between you and your doctors so you can have meaningful conversations where you actually understand what they're talking about. And I think most of them will enjoy talking to someone who's more informed than what we are today. Well, that's it for the latest Health Biz Brief. If you like what you hear, check out my Health Biz Podcast for a full length interview with Bo about his life and career. Bo Holland, founder and CEO of All Clear ID, thanks for joining me today on Health Biz Briefs. Thank you so much, David. Enjoy it.